Muhammad Asim is a Teaching Fellow at the Suleman Dawood School of Business (SDSB), Lahore University of Management Sciences (LUMS). He holds a master's and an undergraduate degree in Economics, both from LUMS. Asim teaches data analysis and marketing analytics, focusing on how data can guide creativity and decision-making in marketing. His interests include marketing mix modeling and the use of big data for insight generation in new product development. He is passionate about helping students translate data into meaningful stories that drive innovation.